The Problem: Complexity of UX Testing Setup (Pain Level: 6/10)
A developer shared on Reddit r/SideProject: “Solo developers - I built an app to test UX and site marketing with one click”
UX testing challenges indie hackers face:
- Complex setup for Hotjar, FullStory, etc.
- A/B testing tool integration takes time
- Tools are overkill for small sites
- Free plan limits prevent sufficient data collection
- Interpreting results requires expert knowledge
Core Pain:
- Want to quickly check “is my landing page okay”
- Hiring a professional UX researcher is unrealistic
- Want to focus on product development, not tool setup
Target: Indie Hackers & Small Teams
Primary Targets:
- Developers preparing for ProductHunt launch
- Solo founders needing landing page optimization
- Freelance web designers
- Startups with limited marketing budgets
Market Characteristics:
- UX Audit tool market ranges from free to $99/mo
- Most tools are either feature-bloated or complex to set up
- Clear need for “one-click” simplicity
Solution: What is QuickUX?
Core Concept: Auto-generate UX checklist with just one URL input
1. Enter URL
2. Auto-analysis (30 seconds)
3. UX score + improvement suggestion report
Auto-Check Items:
- Performance: Lighthouse score, Core Web Vitals
- Accessibility: WCAG 2.1 compliance
- Mobile: Responsive design, touch target sizes
- CTA: Button visibility, form UX
- Trust: Contact info, privacy policy presence
- SEO: Meta tags, structured data
Differentiation Points:
- Zero setup, just enter URL
- AI-based natural language improvement suggestions
- Competitor comparison feature
Competitive Analysis: Market with Many Free Tools
| Solution | Price | Features | Weakness |
|---|---|---|---|
| UXaudit.io | Free | Completely free | Limited features |
| Hotjar | Free+ | Heatmaps, recording | Complex setup |
| Maze | $99/mo | User testing | Expensive |
| Capian | Paid | Bug reporting | Not UX analysis |
| QuickUX | $0-49/mo | One-click analysis | New |
Competition Gap: RED_OCEAN
- Many free tools already exist (UXaudit.io, etc.)
- Clear differentiation needed
- “One-click” alone may not be enough
MVP Development: 6 weeks, Complexity: MEDIUM
Tech Stack:
- Frontend: Next.js + Tailwind
- Backend: Node.js + Puppeteer (scraping)
- Analysis: Lighthouse API, axe-core (accessibility)
- AI: OpenAI API (suggestion generation)
Development Timeline:
- Week 1-2: Lighthouse + axe-core integration
- Week 3-4: Report UI and scoring system
- Week 5: AI suggestion generation
- Week 6: Payment system and launch
Core MVP Features:
- URL input → Auto-analysis
- Score + checklist report
- PDF export
Revenue Model: FREEMIUM - $0-49/mo
| Plan | Price | Features |
|---|---|---|
| Free | $0 | 3/month, basic report |
| Pro | $19/mo | Unlimited, AI suggestions, PDF |
| Agency | $49/mo | White-label, team sharing |
Projected MRR:
- 6 months: $1,000-2,000
- 12 months: $3,000-6,000
Risk Analysis
| Area | Level | Description |
|---|---|---|
| Technical | LOW | Achievable with existing API combinations |
| Market | HIGH | Many free alternatives, RED_OCEAN |
| Execution | MEDIUM | Differentiation strategy needed |
Key Challenges:
- Competition with free tools (UXaudit.io)
- Need clear value proposition beyond “one-click”
- Paid conversion rate
Possible Differentiation:
- Comparative analysis with competitor sites
- UX score tracking over time
- Slack/Notion integration alerts
Who Should Build This
- Developers with Lighthouse API, Puppeteer experience
- Frontend developers interested in UX/accessibility
- Those wanting to test market response with quick MVP
- Those considering B2B for agencies/freelancers
Not a good fit for:
- Those uncomfortable with red ocean markets
- Those wanting high MRR quickly
Recommendation Score: 65 points (Deducted due to competition)
If you’re building this idea or have thoughts to share, drop a comment below!