The Problem (Pain Level: 6/10)
Personal data is scattered across numerous data brokers and services, making deletion difficult:
- Hard to know where your information exists
- Each site has different deletion request procedures
- Exercising GDPR/CCPA rights is complex
- Manual deletion takes dozens of hours
- Data gets re-collected after deletion
A persistent pain for privacy-conscious users.
Target Market
Global Privacy-Conscious Users - Estimated TAM $500M
- Privacy-sensitive individual users
- Residents of Europe (GDPR), California (CCPA)
- People wanting to reduce their digital footprint
- Tech users interested in cybersecurity
What is Privacy Data Deletion Tool?
A tool that automates personal data deletion requests to data brokers and services.
Key Features:
- Scan major data broker sites
- One-click deletion request submission
- Deletion progress tracking
- Periodic re-scans (prevent re-collection)
- GDPR/CCPA template provision
Competitive Analysis
| Solution | Pricing | Weakness |
|---|---|---|
| Incogni | $7-13/mo | 420+ brokers, strong competitor |
| DeleteMe | $10-15/mo | 181 automated, rest manual |
| Aura | $15+/mo | 133 brokers, narrow coverage |
| Privacy Bee | $20+/mo | Expensive |
Differentiation is difficult: Strong competitors already dominate. Need to specialize in price or specific regions/languages.
MVP Development
- MVP Timeline: 10 weeks
- Complexity: HIGH
- Tech Stack: Node.js + React + PostgreSQL
- Core MVP: Top 50 brokers automation + dashboard + email alerts
Revenue Model
Subscription-based - Price range: $9-15/mo
| Plan | Price | Features |
|---|---|---|
| Basic | $9/mo | 50 brokers, monthly scans |
| Pro | $15/mo | 200+ brokers, weekly scans |
Projected MRR:
- 6 months: $1K-3K
- 12 months: $3K-8K
Risk Analysis
- Technical: HIGH - Complex per-broker integration, site change responses
- Market: HIGH - Strong competition from Incogni, DeleteMe
- Execution: HIGH - Regional legal differences, continuous maintenance
Who Should Build This
- Developers passionate about privacy/security
- Those with web scraping/automation experience
- Anyone who can specialize in specific regions (Korea, Japan, etc.)
Warning: This is a red ocean market with high maintenance burden. Specializing in specific regions or languages is recommended.
If you’re building this idea or have thoughts to share, drop a comment below!